Learn · Reports

Reports, sorted by industry.

The research we run before we spend a client’s money, published. Market reports, cost benchmarks and real samples of our work. New market reports land here as we finish them.

Cost benchmark · 2026

All CPG

The cost of getting on the shelf

Every charge between a new brand and the shelf, sourced, with a calculator that shows what you keep per unit.

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Cost benchmark · 2026

All CPG

In-store retail media and merchandising costs

Cost benchmarks, sales-lift evidence and slotting practice by retailer, with 40+ sources.

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Sample · Research report

Beverage
Wellness

Premium protein beverage entering the Midwest

A real research report: ten named prospects, sample outreach and a 72-hour cadence. Buyer contacts redacted.

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Market reports: Size, demand and who is winning, with every source cited.
Cost benchmarks: What the work costs before you spend a dollar on it.
Samples of our work: Real deliverables, with buyer names redacted.
Case studies: What happened when we ran it on our own brand.

Need your category covered?

We’ll research it before you spend on it.

Market size, the buyers who matter and what launch costs look like in your aisle.

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