ScopeShelf.TMby Golden Scope Partners

Broker services · Food, beverage and supplements

Broker services, paid on performance.

Buyer outreach, direct email campaigns and trade show representation, plus the store work that turns a first order into a reorder. We earn a commission of 3% to 10% on what sells. Sampling and trade shows run on a monthly marketing fee, set in writing before we start.

Connect with us →See the services
Grocery and specialtyFoodserviceWellness and supplements
The 78 Brand team sampling ketchup and mustard at a Chicago event

Paid on performance

  • Buyer outreach
  • Direct email campaigns
  • Trade show representation
The 78 Brand booth at a trade showTrade shows
A laptop and phone on a deskEmail campaigns

3% to 10% commission

On what sells. No sale, no commission.

Monthly marketing fee

For sampling and trade shows, set before we start.

One weekly number

Meetings, accounts, units. Reported every week.

What we do

Four ways we get you in front of buyers.

A sample box on an office desk, ready to ship to a buyer3% to 10% commission
01

Buyer outreach

We research the buyers who can actually say yes, in grocery, specialty, wellness and foodservice, and put your product in front of them with a sell sheet and a story they can repeat upstairs.

  • Named buyers, not a purchased list
  • Samples sent and followed up
  • Distributor pitches to KeHE, UNFI and Sysco

How you pay: 3% to 10% commission on sales

Buyer outreach
A laptop, phone and coffee on a desk3% to 10% commission
02

Direct email campaigns

Short, plain emails to the wholesale accounts and retail buyers in our network, written for your product and sent on a set cadence. A person on our team reads every reply.

  • Our own lists of independent retailers and operators
  • Written and sent by us, reported weekly
  • Replies turned into samples and orders

How you pay: 3% to 10% commission on sales

The 78 Brand trade show booth with the team and giant bottle propsMonthly marketing fee
03

Trade show representation

We staff the booth, run the sampling, book buyer meetings before the doors open and work every lead after the show closes. You can be there or not.

  • Booth staffed and sampled
  • Meetings booked ahead of the show
  • Every lead followed up after the show

How you pay: Monthly marketing fee

Trade shows
A Scope Shelf merchandiser stocked with brands inside a grocery storeCommission plus sampling fee
04

The work after the yes

Shelf checks, resets, demos and promotions, so the first order turns into a reorder instead of a markdown. One weekly number: units, velocity and store notes.

  • Shelf checks and resets
  • Demos and sampling in store
  • Weekly units and velocity report

How you pay: Commission on sales, plus a monthly fee for sampling

Retail merchandising

What is a food broker?

A seller you rent, not a warehouse.

A food broker is an independent sales agent. They represent your brand to grocery buyers, distributors and foodservice operators, and they're usually paid a commission on what sells. They never buy your product. The distributor does that.

A good broker opens doors you can't open alone. The catch is what happens after. Most brokers carry many brands at once, and a new brand with small volume gets the time its volume pays for. The outreach, the show and the shelf check often belong to someone else, or no one.

That gap is where launches stall. We built Scope Shelf to close it, and to earn our commission when it does. Read more in what is a food broker.

Typical broker vs Scope Shelf

Same doors. More of the work done.

 Typical brokerScope Shelf
Gets you in front of buyers
Pitches distributors like KeHE, UNFI and Sysco
Checks the shelf after the order shipsOften a separate vendor
Runs demos and samplingOften a separate vendor
In-store screens and mediaSpotlight Shelf, Chicago
Time on small independentsDepends on the size of their bookWhere we start
What you see each weekVaries by brokerUnits, velocity, store notes
Direct email campaigns to buyersRarely
Trade show booth and follow-upSometimes, for a fee
How you payCommission, often a retainer3% to 10% commission, monthly fee for sampling and shows

Brokers vary. Plenty do great work. Already have one you like? Keep them. We fill in the store work they do not cover.

Grocery broker

Independents, then chains.

Independent grocers, co-ops and specialty stores are where you earn the proof a chain buyer asks for. We start there, store by store.

Retail merchandising

Foodservice broker

Menus and operators.

We run our own Chicago restaurant, The Brass Spoon. We pitch operators and broadline distributors the way we want to be pitched.

Beverage brands

Proof

We did it for our own brand.

78 Brand, our non-GMO condiment line, sits in 2,500+ retail doors with Walmart, Sysco, KeHE and UNFI. We launched it ourselves, one buyer at a time.

The 78 Brand story

Questions

Broker questions, answered.

More on the model in CPG broker alternative and the future of the brokerage model.

Do you need a broker yet? Ask us first.

Twenty minutes. We tell you which doors fit your product, what a broker would cost you, and whether you need one now.

Connect with us.

Tell us what you make and where it sells today. A person on our team reads every message.

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