CPG sales consulting · Retail and foodservice
We get your product placed and sold.
For food, beverage and consumer product brands. Placement, merchandising, trade shows and in-store media, run by operators who have launched brands for 15+ years, starting with our own.
Fifteen years of putting brands on shelves.
The reach behind every Scope Shelf launch.
15 years
Launching brands into retail and foodservice
500+
Independent retailers
850
Foodservice operators
Exclusive
Distribution opportunity
Independent stores
Independents are where brands get built.
Big chains want proof. Independent grocers, co-ops and specialty stores are where you earn it. We know the owners, the buyers and the shelf, store by store.
Store by store.
Visits, resets and shelf checks on a set route, with notes you can read.
Tastings that sell.
Demos run by people who know the product and the shopper.
From indie to national.
Sell-through from independents becomes the story your distributor and chain buyers want.
Services
One team for the whole shelf.
Spotlight Shelf™ · Quarterly launch program
Your product, on our shelf. Applications are open.
A quarterly marketing launch program that puts your product on our merchandisers and in prime locations in retail stores. Minimum 10 stores for 3 months, backed by sampling, media, digital display campaigns and direct email to our wholesale accounts.
The shopper promise
- 01
Apply
Tell us what you make and where it sells.
- 02
A quarter in store
10+ stores for 3 months, on merchandisers in prime spots.
- 03
Day 90 decision
Units and velocity decide what comes next.
New on this shelf
See it. Try it. Buy it.
Where shoppers meet you
They see it. They notice it. They try it.
Real merchandisers, real screens, real stores. This is where your product lives for the quarter.
See itOn a merchandiser, in a prime spot.
Your product sits at eye level on our merchandiser, in the places shoppers already walk past.
Notice itOn the screen, before they reach it.
Digital displays play your brand in the aisle, so the shelf is not the first time they hear of you.
Try itIn their hands, with a sample.
Sampling programs turn a curious look into a first purchase, and a first purchase into a reorder.
How Spotlight Shelf works
Six steps. One quarter.
Tap a step, or let it play. The screen on the merchandiser follows along.
Spotlight Shelf
Applications open for next quarter.
The Spotlight Shelf merchandiser. The screen follows each step.
Step 1 of 6
Tell us what you make. We check that it is shelf stable, priced to sell, and that you can supply 10 or more stores for a full quarter.
- Twenty minute fit call
- Plan and price in writing
- Seats confirmed per quarter
15+ years
We launch brands. Starting with our own.
78 Brand
Our own non-GMO condiment line. Walmart, Sysco, KeHE, UNFI and 2,500+ retail doors.
The Brass Spoon
Our own Chicago restaurant. We know foodservice from the operator side.
Distributor relationships
Years of working with broadline and natural distributors, and the brokers in between.
How we work
A plan and a price before any spend.
- 01
Fit call and category read.
What you make, where it sells today, and what the buyer will want to see. We tell you plainly if we are not the right fit.
- 02
The plan, priced.
Which doors, which shows, which programs, and what each costs. Nothing starts until you have the number in writing.
- 03
The work after the yes.
Displays built, shelves checked, tastings run, buyers followed up. Your broker keeps the relationship. We keep the product moving.
- 04
One weekly number.
Units, velocity, store notes, and what we change on Monday. One team answers for it.
Tell us what you make. We'll tell you where it sells.
A fit call, a category read, and a plan with a price before any spend.
Apply for Spotlight Shelf