Articles
Notes from the aisle.
What we have learned getting products placed, merchandised and reordered, written for founders who would rather know the cost before they spend it.
CPG Insights · 9 min
Getting on the Shelf Is the Marketing
For a young CPG brand, retail distribution isn't the reward for marketing. It is the marketing. How product actually gets into stores, and why the launch, not the buyer meeting, is where brands stall.
Read it