Question 1

How does Scope Shelf work with a new brand?

Accepted Answer

Every engagement runs the same five steps: research, strategy, production, distribution, and management. We start with research on your buyer, your channel, and your market. Then we build and price a strategy and get it approved before anything runs. From there we produce the creative, distribute it through the channels we manage, and run and report the whole thing. Research and strategy always come before a dollar of spend.

Question 2

Do you do the strategy or just the execution?

Accepted Answer

Both, and in that order. We build the strategy first, get it approved, then execute it across our channels. We do not run tactics before the research is honest, because a plan that skips the market read tends to waste the budget behind it. You see the plan, the price, and the goal before we start.

Question 3

How do you measure results?

Accepted Answer

We define the goal on day one and report against it every month. Depending on the channel that means leads, meetings, store-locator clicks, retail velocity, or reach tied to real outcomes. We do not report vanity metrics that do not move revenue. If a channel is not producing, we say so and adjust.

Question 4

What is the Spotlight Shelf program?

Accepted Answer

Spotlight Shelf is a 90-day product launch program that puts new brands into retail across chains and independent stores. It bundles retail placement, merchandising, local media, and distribution into one program, so a brand gets everything a launch needs in a single engagement. It was created by Patrick Pilewski, co-founder of 78 Brand, and it is built to be the most effective way to launch a product into retail.

Question 5

How does the 90-day Spotlight Shelf program work?

Accepted Answer

The program runs in three phases over 90 days. Weeks 1 to 2 are onboarding and setup, getting your product placed and the media ready. Weeks 3 to 10 are in-market, with merchandising and local media driving trial. Weeks 11 to 12 are results and the long-term decision. Perform, and you graduate into the long-term retail and distribution cycle.

Question 6

What is included in Spotlight Shelf?

Accepted Answer

Four things in one program: retail placement across chains and independent stores, merchandising and in-store support through our distribution partners, local media across screens, social, and connected TV, and the distribution logistics to keep the product stocked. It is the full launch, not a single piece of it, run by the team that took its own brand to national retail.

Question 7

How much does Spotlight Shelf cost?

Accepted Answer

Pricing is shared inside the application, because the right structure depends on your product, your category, and the store set. Apply and we walk you through the program and the numbers on a strategy call. The application is how we make sure the program fits before either side commits.

Question 8

Who is Spotlight Shelf for?

Accepted Answer

It is for brands with a real product and the capacity to supply it, looking for a proven path onto retail shelves. Food, beverage, and CPG brands are the core fit. If you are trying to get into chains and independent stores and you are tired of brokers and slotting fees with no plan behind them, this is built for you.

Question 9

Who does Scope Shelf help?

Accepted Answer

Food, beverage and consumer product brands launching into retail and foodservice. If you make a shelf stable product and want it placed, merchandised and reordered in independents and chains, that is who we built this for.

Question 10

Where do we start?

Accepted Answer

Book a strategy call. We start with your goal, do the research, and come back with a plan and a price before anything runs. There is no six-month commitment to see whether it works. The first conversation gets you a real read on the channel that fits and what it would take.

Question 11

Which program is right for my brand?

Accepted Answer

That is exactly what the first call sorts out. New products usually start with Spotlight Shelf. Brands already on shelf usually start with merchandising or a trade show. Most plans use more than one channel, sequenced. We match the channel to where your buyer and your shopper actually are, not to whatever is easiest to sell.

How Spotlight Shelf works. Straight answers.

Pick the path that fits you.

Spotlight Shelf

Retail merchandising

Trade shows

Ready to reach your customer? Let's build the channel.